What You Will Learn in 4-Days
BrandWay is an in-person masterclass focused on revealing the foundational frameworks, tools, and teaching the skills needed to accelerate a brand management career.
After the 4-day, training, you will ably demonstrate know-how to senior management or even in your own business.
Here are your six jam-packed training modules:
- Module 1: Develop a solid brand purpose, brand role, and clarify brand ambition.
- Module 2: Understand motivators, barriers to usage, and profile target consumers, customers, and users.
- Module 3: Create distinct functional and emotive differentiators.
- Module 4: Generate an insight-based, unique selling proposition and positioning statement.
- Module 5: Develop a feasible marketing plan
- Module 6: Special Bonus Measure Spend Effectiveness. Strengthen executive engagement in marketing.
What to Expect
Draw knowledge directly from industry experts:
- Join interactive training sessions with marketing experts and draw from their vast experience.
- Get exposed to marketing frameworks used by regional and global brands, real-life case studies and best practice examples.
- Receive our Exclusive Brand Management Foundation Toolkit, the blueprint to build your brand foundation, to keep you organized, and, to revisit key takeaways after the training.
- Join our Private Community after day 4 of training, a safe place to ask questions without judgment. You will have access to a closed community of like minds where you can network, get feedback, and continue your journey.
Who is this for?
This masterclass is for you if:
- You want to go from novice to pro marketer.
- You are a business owner struggling to pen down an implementable marketing plan.
- You are worn out from hours of piecing together YouTube videos to learn critical brand-building skills.
- Needless to say, you are an aspiring marketer.
Our facilitators have gone through all the figuring out, through decades of exposure, hands-on experience, and training, just so you don't have to.
You have a choice, to do it slow through trial and error or to fast-track your career with BrandWay.
How to Get Started:
- Register by entering your email address, name, and mobile number.
- Click here to pay online.
- OR dial *291#, select pay merchant, enter merchant code 282079, enter the amount, and then confirm payment.
- You will receive a confirmation email and a follow-up call with further details about the Masterclass.
- The next masterclass will run from Tuesday, 24th February 2026 to Friday, 27th February 2026 at the National ICT Innovation Hub (UICT), Nakawa.
- For inquiries: Email dorothy@brandway.live
The investment in the 4-Day BrandWay Masterclass is UGX 1,000,000 per attendee.
Guarantee:
BrandWay Masterclass comes with a One-Day 100% money-back guarantee.
If you are unhappy on Day 1 of 4 for any reason and want to exit, simply email dorothy@brandway.live to request a full refund.
Registration closes on the 16th February 2026.
BrandWay is a capability-building program designed to equip rising marketing professionals in East Africa with in-demand, industry-led marketing skillsets. We empower starter marketers to build strategic and competitive skills.
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